Articles
Insights, Tips, and Stories to Elevate Your Brand
I’ve gathered my thoughts, strategies, and behind-the-scenes stories here to help you build a stronger brand, grow your business, and approach design and photography with clarity and confidence. Dive in for practical tips, creative insights, and inspiration for your next project.
To Redesign Your Logo, or Not to Redesign Your logo, That is the Question.
Brand identity stands as the fortress of a brand's visual and emotional appeal, with its logo serving as the flag atop this fortress. This exploration delves into the significance of logos, the subtle differences between redesigning and rebranding, what I have done for a particular client that I took through the journey of redesigning their logo to better represent their 25-year-old brand, and a particularly controversial case study involving none other than Elon Musk.
Why Your Logo Doesn't Need to be so Literal
Your logo needs to communicate more then what your business does.