Brand identity stands as the fortress of a brand's visual and emotional appeal, with its logo serving as the flag atop this fortress. This exploration delves into the significance of logos, the subtle differences between redesigning and rebranding, what I have done for a particular client that I took through the journey of redesigning their logo to better represent their 25-year-old brand, and a particularly controversial case study involving none other than Elon Musk.

Your logo needs to communicate more then what your business does.