Idaloha

Idaloha launched with a vision as bold as its name, a brand that bridges the grounded, rugged beauty of Idaho with the laid-back warmth of island living. As a new business stepping into the lifestyle space, they needed a brand that could carry both grit and grace, adventure and ease. The challenge was creating something that felt authentic to two very different worlds and inviting to those who live for both.

Together, we built the Idaloha brand from the ground up, starting with a name full of meaning and a mission centered on connection, balance, and living fully. The visual identity blends earthy tones with breezy minimalism, while the brand voice captures a down-to-earth confidence with a touch of coastal calm. Every element from logo design to tone of voice was crafted to reflect a life that’s rooted in nature, but open to flow.

Now, Idaloha isn’t just a brand, it’s a mindset. One that speaks to the trail hiker and the wave rider, the woodworker and the wellness seeker. It welcomes customers into a lifestyle that honors where you’re from while embracing where you’re headed.