Thermalux Living

Thermalux Living was born from a bold vision: to bring luxury kitchen appliances to discerning homeowners and design professionals seeking performance, elegance, and innovation. With no existing brand identity, they needed more than just a logo, they needed a full brand experience that could stand confidently in the high-end home market and make an impression from the very first event.

From our first strategy session, it was clear this brand would be built around more than just beautiful products—it was about inspiring a lifestyle. I developed a visual identity system that balanced warmth with precision, pairing modern minimalism with tactile sophistication. We shaped a voice that speaks to architects, designers, and design-forward homeowners—refined but welcoming, premium but never pretentious.

The result is a complete brand foundation for Thermalux Living: one that supports not only their product line but also the curated events and immersive experiences they host to showcase it. From print to digital marketing elements, every detail invites customers into a world where luxury is lived, not just displayed.