Empire’s (formally know as Nextitle) is a title and escrow company, with locations in Ada & Canyon counties in central Idaho.

Nextitle’s central Idaho locations had been recently purchased by an exterior finical firm in order to restructure and stabilize the portion of the locations that existed within a booming housing market.

We had already created an invigorating brand that became synonymous with title and escrow throughout Boise and greater metropolitan area. Particularly, Nextitle’s iconic chevrons. They needed to be able to move from Nextitle’s established brand and current clients to their new brand with as little of bumps in the road ahead as possible.

Nextitle’s logo lacked scalability. The only option was a horizontal layout. This didn’t come up very often, but when it did, it lacked consistency within their marketing materials. When designing a logo, it is imperative to see its use across all platforms and sizing restriction in order to obtain the greatest visability.

The transition needed to be as seamless as possible.

Smooth transition, scalable, more inviting, not so masculine, best service provided, client centered, reflect the surrounding area, modern, professional, a little bit of edge, discernable from Nextitle, and allow for easy transition.